Your opportunity

A well-capitalized Canadian fintech scale-up processing over a billion dollars in annual payment volume is bringing its paid acquisition function fully in-house while simultaneously launching its mobile app. The company operates at the intersection of payments and consumer rewards, helping users extract more value from everyday spending.

This role owns paid performance across Meta, Google, and app channels with a direct line to revenue. You'll work alongside a Growth Product Marketing Manager who sets strategy and messaging; your job is to take that and scale it through tight iteration and fast feedback loops.

It's an individual contributor position with meaningful scope: full channel ownership, budget accountability, and an agency-to-in-house transition to lead from day one.

Key responsibilities 

• Positioning and messaging: Own the value proposition and messaging across all product lines, including consumer renters, homeowners, and SMB, with distinct, audience-specific framing for each 

• Campaign strategy: Conceive campaign angles, brief internal collaborators, and drive execution across channels from strategy through measurement and iteration

• Product launch GTM: Lead go-to-market planning and execution for every new product launch, spanning consumer and B2B segments 

• Top-of-funnel strategy: Partner with the Paid Growth Specialist to define the narrative and positioning that acquisition campaigns are built around 

• ARPU growth: Develop campaign concepts in partnership with the Lifecycle Lead that deepen engagement and drive upsell across the existing user base 

• Partner and co-marketing: Define positioning and strategy for co-marketing programs with financial network and property management partners

• Performance ownership: Own the metrics tied to your initiatives; track results, diagnose what's working, and iterate without waiting for analytical support

Your know-how

• 5+ years of experience in product marketing, growth marketing, or a combination of both

• Strong, versatile writing ability; you produce positioning documents, campaign briefs, and copy

• Demonstrated end-to-end ownership of campaigns: strategy, execution, measurement, and iteration

• Comfort operating across consumer and B2B audiences simultaneously

• Sufficient analytical fluency to own your metrics and draw conclusions from data independently

• Experience working in a fast-moving environment where the product roadmap and go-to-market have to move in step

It’s a bonus if

• You have experience in fintech, financial services, or a loyalty and rewards product

• Your background includes meaningful exposure to Canadian consumers and how they think about payments, credit, and financial value

• You have worked at a high-growth startup where product surface area was expanding quickly and GTM scope grew alongside it

Interested in learning more?

Please upload your resume or a .pdf export of your LinkedIn profile using the following “Apply Now” button, or send your resume or LinkedIn profile URL to talent@lutrapartners.com with “Growth Product Marketing Manager” as the subject line. One of our talent partners will be in contact shortly.